Lincoln started 2015 with sales up 16 percent, which is double the pace of the luxury industry. The ads have received mixed reviews. But they're only part of a story. There's an underlying ambition going on here. And it was evident at the Seattle Auto Show this weekend.
Among batches of cars from Porsche, Ferrari, Lexus and more, guess who had the most stand-out 'booth'? I thought Lincoln did. They had created this sort of posh living room with one of their models spinning in the middle. The music was something you might hear in the lobby of a cool midtown hotel.
Grand ambition requires a brand to win everywhere.
Ryan Adams' cover of Taylor Swift's entire 1989 album is actually quite good. How is it legally possible for him to do that?
In a nutshell: Under U.S. law, one artist can cover another artist's copyrighted song without obtaining permission, but they do have to notify the copyright holder ahead of time — called a "compulsory license" — which kicks in an automatic royalty payment that's based on sales.
I was reading some promotional piece about a US city. It said how 'authentic' it was. Because, you know, there are a lot of unauthentic places out there.
Think for a moment and name a place in the US that isn't authentic...
I guess you *could* say LA or Las Vegas. But of course that's just a massive generalization of perhaps very small niches in those markets.
Authentic is a word that appears on briefs and strategy documents far more than it should. It's deceivingly defining. Like 'beautiful' or 'love'. Tolstoy wrote about this well in What Is Art?
As is always the case, the more cloudy and confused the conception conveyed by a word with the greater self-assurance do people use that word, pretending that what is understood by it is so simple and clear that it is not even worth while to discuss what it actually means.
So I bet the city I read about was authentic. Just like every other place in America.