That name got me thinking--when was the last time a female country music performer came out and called herself something other than her first and last name? Over the last few years we've come to know: Miranda Lambert, Carrie Underwood, Heidi Newfield, Gretchen Wilson, Julianne Hough, Sara Evans, Jessica Andrews and many more.
All of the above have talent, but from a consumer perspective, their names kind of blend together. And interestingly, all of the names above are either 4 or 5 syllables in length.
If a female singer came out and, instead of going by her first and last name (fictitious or real), grabbed something like "Lady Antebellum" they would immediately stand out and demand attention.
I think this train of thought is as true for bands as it is for brands--It's funny, you can look at something all the time and suddenly a way to zag can just pop right out of nowhere. Is it a good idea? Who knows, but at least there's an unique opportunity on the table to chat about.
As it turns out, Lady Antebellum is a band of two guys and one girl. (And they're quite good.) So, as far as country music naming goes, it's really no different than Sugarland or Little Big Town. But the moral of this random thought is that the stage seems to be wide open for a new artist to come along and call themselves Ms. so and so, or Lady such and such...something other than just a first and last name. Guess it would get my attention.
Just a thought.