Or, at least from last year as awarded by Cannes this past week. Not posting them all, just some personally selected highlights.
First, The Grand Prix for Film. Philips and Tribal DDB Amsterdam.
Seems like there were more videos and less ads taking home lions this year. (Haven't counted, it's just how it seems.)
One of the great things about videos versus "ads" is that you can use however much time you want. And when doing so, it's smart to showcase the product experience.
Best to watch "Carousel" twice.
Hadn't seen this before Cannes. Engaging with a fantastic payoff.
T-Mobile/Saatchi & Saatchi, London
Pretty much of all us have seen this... And then passed it around for others to see. Worth another viewing...
MTV/JWT, New York
It's important to remember the target audience when reviewing this ad: young, first-time voters.
The Titanium Grand Prix & Integrated Grand Prix went to Obama for America.
Many predicted this, and deservedly so. The cast study is pretty amazing to watch:
2 other Titaniums for Integration:
"The Great Schlep" by Droga5 and "Whopper Freak Out" From Crispin, Porter & Bogusky. I suppose in any other year these could have taken the Grand Prix in this category... But against the Obama effort, it's probably a bit like L.A. Confidential and Good Will Hunting in the year of Titanic.
Cyber Lions Grand Prix
Why So Serious?
Warner Bros./42 Entertainment, Pasadena
I continue to be stunned by this idea: particularly the massive effort to pull it off.
The Best Job In The World
Tourism Queensland/CumminsNitro, Brisbane
This is one of those ideas that the moment you hear about it you are impressed...regardless of whether you've seen the execution or not.
Duesseldorfer Tafel E.V./Ogilvy & Mather, Dusseldorf
A great site. It's fun to donate.
Frito-Lay/Goodby, Silverstein & Partners, San Francisco
Be sure to visit when it's open.
Wranger/Fred & Farid, Paris
Looking at Wrangler in a different way...
Bayer, Alka Seltzer/CLM BBDO Boulogne-Billancourt
Stumbled on this campaign last year... glad to see it take home a lion.
Nike/McCann, Hong Kong
Grand Prix/Pubic Relations
Tourism Queensland/Cumminsnitro, Brisbane
This is the first year that Public Relations has been honored by Cannes. A great idea to kick it off...
Lots of other great work to see. Check it all out here...