"What if companies started doing what people do all the time, reuse perfectly good boxes?"
Columbia Sportswear just launched A Box Life which allows online shoppers to choose if they want to receive their purchases in a used box. By using QR codes shoppers can track where the package has traveled. The can also visit aboxlife.com and share pics and stories about their box's journey.
This is a great example of a company doing something interesting that's also bettering the planet... so naturally it's fun to write about, share and discuss.
This past summer, Getty Images' 27 Letters noted that "Together" was the most highly searched image term during the month of May. It was an interesting word to note as a sign of what many creative thinkers were exploring for late '09/2010 work. And what a pleasant word, "Together." Ties right along with optimism, fun and people. A reminder of this surfaced after seeing some nice work this week from McDonald's (UK) and Dove/Walmart.
There's lots of inspiration out there... so the more ways that everyone can notice it, capture it and physically do something with it, the better. More originality, more stories. Which is why the NIKEID iPhone App looks so cool and relevant.
What is the future of work? The team at PricewaterhouseCoopers has some ideas compiled in a comprehensive report found here. The collection of thinking is about what the working world may look like in 2020. It's a thought-provoking read and took PwC over two years to complete.
You should download the full report but below are some highlights to consider about the future of work:
1. People management will present one of the greatest business challenges. This means the function of HR will go one of three ways: 1.) become the heart of organizations, 2.) become the driver of corporate social responsibility, 3.) become only people sourcing and will be entirely outsourced.
2. Business models will change dramatically. PwC looked at a number of global forces that will have significant future influence but the primary ideas are: individualism vs. collectivism and corporate integration vs. fragmentation. To articulate this they created three worlds: Blue, Green and Orange.
Marketing agencies will most likely look to Orange. Largely, this has already begun, of course. But those slow to embrace this world might not be around in 2020. Orange will not come at the expense of Green and Blue... elements of these worlds need to be embraced too. And that is true for whatever world companies find themselves in. The blend of all thinking = success.
3. Millennials, the future leaders. The survey also evaluated the thoughts of 4,271 Millennials from 44 countries. And while the majority of those surveyed are associated with PwC in some fashion, there are key learnings all organizations can take away, such as:
-88% of Millennials will choose employers who have corporate social responsibility values that reflect their own. 86% would consider leaving an employer if these values no longer matched their expectations.
-Most expect to work "regular" office hours. Only 3% expect to work mainly at home.
-75% believe they will have only between two and five employers throughout their career.
-Training and development is the most highly valued employee benefit (chosen three time higher than cash bonuses).
-They envision that by 2020 China, India and Russia will have more economic influence than the US and Europe.
-Over 1/3 believe that companies will be more influential than governments.
So what does this all mean?
2020 is ten years away. Think of where we were in 1999... the things we didn't even fathom then vs. the things we use daily now. Yet, for those of us who have been in business that long, it seems like only 10 minutes ago, doesn't it?
Some random things to think about:
Even the smallest of companies should think global. If it seems unfathomable to be selling goods in China, can you export your intellectual capital? Become a consultant in what you know for those who are going to build what you've already built?
If indeed we are to become a collection of collaborative networks what is your unique specialty to bring to the table? Personal expertise is what networks will seek when compiling teams.
If certain enterprises become King, in what ways can you, the employee, influence its growth and social responsibility? You may work there for awhile, best to make it work for you.
Find your world, dive in and start positioning yourself... time has a way of flying by.
Volkswagen and DDB Stockholm have created a series of fantastic videos that are based on a very simple idea: that the easiest way to change people's behavior for the better is to make things fun to do.
And they prove it in a series of viral videos.
One of those videos, Piano Staircase, has achieved more than 1.5 million views since being posted five days ago.
What is Google Wave? There's been lots of chatter recently but many still don't quite know what it is (or why they should spend time understanding what it is)... So here's a nice video that, in two minutes, gives a good idea of the value Google Wave can offer.
Last night during Letterman, Subaru occupied an entire commercial break using an infomercial. And why not? An infomercial is a tactic often entirely dismissed as an option because of the stigma attached to it. But done effectively they can really get into our minds... Quality brands just need to make sure to invest in both the idea and the production, like Subaru did.
It's also worth pointing out that once you visit OutbackDetergent.com you arrive at a site within a site. This is important because the visitor is still among the product and creative idea yet easily able to view the entire Subaru line. No need to jump out of the microsite and into the normal site for shopping. OutbackDetergent.com benefits the entire portfolio, not just the Outback.
Many of us never get the chance to take a sabbatical. But no matter the career field if part of a job requirement is the creation of new ideas some lengthy time away could lead to breakthroughs. For example, apparently since the 1930s 3M has been giving generous personal time for their engineers and, as such, both Scotch Tape and the Post-It were conceived during time away from work.
Stefan Sagmeister gave a fantastic presentation at TED on this subject... Every seven years he closes down his NY design studio for one year and takes a sabbatical. After watching the video an interesting thing to ponder is that by structuring a sabbatical in the correct way the output that results upon return could be more valuable than the output would have been had the sabbatical never happened.