I love it when work just makes me you feel good as you get intrigued by a product. Here's a great piece of work from Discovery Channel and 72andSunny. Go ahead, watch it a few times.
(Funny side note about Discovery Channel--I've run a fair amount of focus groups in my time and when respondents are asked what they typically watch on TV it seems nearly everyone says: "Discovery Channel." Or "The History Channel." Doesn't really matter the group. Of course, if nearly everyone did indeed watch the ratings would be in the stratosphere but, regardless, it says something about the brand perception of these stations and about how people want others to view them.)
Anyway... I for one am excited to check in on Discovery (for real) and see what's on these days.
