For years I have started nearly every weekday early in the morning looking at creative work from around the world. It's an inspiring way to spend time as each site or blog picks a collection of favorites from the day prior. Of course, when something really innovative or fantastic comes along it's not uncommon for two or three of these sites to showcase the same piece of work.
But this morning was different. Anomaly UK's campaign for Diesel recently launched and I've never seen a campaign receive so much immediate, universal coverage on the blogs and sites who regularly showcase creative work. It was featured here, here, here, here, here, here, here and I'm sure many other places that I don't follow as closely.
This shouldn't come as a surprise: The idea carries an opinion worth spreading--and definitely not for everybody. It's interesting to discuss. Graphically, you get the idea without lots of time or study or back story. And there are multiple pieces of work to pick from, yet one hero video with a mission statement easily viewed right on the YouTube page.
From the campaign:
"Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives
Don't be stupid.
Its the crusher of possibility.
Its the worlds greatest deflator.
Well,
were with stupid."
