I started reading Ad Age when I was 16. Of course at that age you're too young to comprehend most of it. But something I always had an affinity for was the rankings and the agencies themselves: who was up, who was down, who was producing the best work. Acknowledging and studying the shops doing the good stuff has always been important to me.
So when Campaign Planning launched in 2007 one of the first things I did was to create a TypeList of my favorite shops. Never worked at the majority of them, just places I study, follow and learn from. That initial TypeList has since grown to about 45 creative companies doing all types of things, advertising and beyond.
On that inaugural 2007 list was Modernista! I've always had a fondness for their work. So I felt sort of glum when I heard that they were going to be shutting things down. But then I thought about Ammirati & Puris and Ally & Gargano and Wells Rich Greene and other fine agencies which are no longer. And then I felt better.
Today is Modernista!'s final day of operation. So this week's Great Work post is a collection of personal favorites from their portfolio. Enjoy.
(RED) Details here.
Agency Website Redesign in 2008: not a site at all but a "siteless site"-- a transparent window on the web.