Several years ago Sony had this nice spot from Fallon/London which almost won the Cannes Grand Prix. They've just brought back this updated version from Crayon to promote 3D at this year's Wimbledon.
Our behaviors online are quite odd when taken into the offline world. This video promotes an opera about the dangers of living our lives online.
For the first time ever, TIME has authorized the use of its iconic red-bordered cover and nameplate to a marketer. Call of Duty: Modern Warfare 3 is the sponsor who used the image to create posters to promote the latest version of the game.
Here's a terrific idea from Budweiser: a mobile app that presents a temperature index so the hotter it is outside the less you pay for beer.
TOMS began with shoes. They're a One for One company. The newest extension are glasses.
Some terrific packaging for B Honey from Pereira & O'Dell.
Enjoy One in 8 Million. Here are 54 individuals of New York that The New York Times chose to feature. This idea isn't new this month, but it's very nice.
A challenge with online video can be repeat viewing, so this is a nice solution to that. The more this video from Perrier is shared and viewed the more is revealed at this wild night club party. I enjoyed a similar thing with The Black Mamba earlier this year, too.
This is funny. Casey Neistat has created a film about the blocking of bike lanes in NYC. Uploaded on June 7th and up to 3.2 million views. 1:25 cracks me up.
Have you read, "Here Comes Everybody," the book about the social web from Clay Shirky? This week The Guardian listed it as one of the top 100 Non Fiction books of all time. Also in the Top 100: "Walden," "The Art of War," "The Prince" and Charles Darwin's "On the Origin of Species." So Clay's book is pretty good. Buy it here.