Campaign Planning doesn't proclaim to be any sort of creative authority. But it is fun to rank and weigh the industry you're passionate about.
Below are the ads that re-stood out again. Smart, well produced, strategically insightful. Enjoy.
Nike Jams Count // The editing is incredible with a terrific tie to keeping track of workouts--whatever they may be--with FuelBand.
TNT Push To Add Drama // Part flash mob, part something else. Filmed in Belgium this was the highest viewed video on YouTube in April (not including music videos).
Stove Top Stuffing Meatloaf Pilgrim // When was the last time a Stove Top Stuffing ad caught your attention?
RAM Tommy and the Ram // Some people don't like this spot, but I sure do. So Friday Night Lights.
VW Crash Course to Shine // NikkiTutorials has over 176k subscribers on YouTube. Stay with this video until 0:47.
Ken's The Best Salad Dressing // Proof that great creative doesn't have to be elaborate and smart media can be 15 seconds.
LG Smart Thief // The video has no sound as it sells the world's slimmest TV. (I like the word "slimmest." I hope the brief said "slimmest" versus "thinnest"--it takes it to whole new area.)
VW The Bark Side Teaser // The only thing that trends as much as kids? Dogs. The perfect follow up to "The Force".
Prudential Day One // The most real and enviable retirement campaign I've ever seen.
NSPCC The $#*! Kids Say // Don't wait until you're certain.
Rolling Rock Uncomplicate // With nearly 400 likes and RTs on ACME Ad Studio (the most of any this year) this seemed to strike a welcomed chord with folks...
Mercedes Invisible Car // Fantastic technology but not just for tech sake--there's a point to the technological trick for selling F-Cell hydrogen technology.
The Guardian Three Little Pigs // For open journalism and we'll probably see it again at Cannes.