This week had a few moments that overtook the media, from Prince Harry to Todd Akin. While everyone was busy discussing these things Mr. King uploaded a thirty five second video of a door closing that sounded amazingly like Miles Davis and racked up 443,000 views. One might think it's a rather silly thing to have so many views.
But the video is really clever. So we ask ourselves, who is this Mr. King who noticed this door and, rather brilliantly, linked it to Miles Davis?
And the video is uniquely amusing. So we ask ourselves, who should I share this with to provide a quick, un-committing moment of amusement?
And then we're curious where this door actually is. So we use the comment box to ask that question versus posting something hurtful or rude like so many YouTube comments can be.
There are enough holes in this little piece that it draws us in to try and fill out the whole story. Which is often the point of good creative messaging if you ask Rich Silverstein.
What The Miles Davis Door might be all about is Original Simplicity.
The web has the amazing ability to put forth something original and simple for what might only be a brief moment in time. Call it a meme if you'd like. But it's those quick, smart, good-spirited, entertaining things from the likes of the Mr. Kings all over that, on one hand, prompts the cynic to say, "What's the point of that?" while on the other, entices the Media Inventor to say, "Well done, sir."