When Patrick Wensink wrote Broken Piano for President the cover looked quite similar to Jack Daniel's. So similar, in fact, that their legal team had to send a cease and desist letter.
But the letter wasn't your typical cease and desist. It had a coolness to it. And it was darn polite.
You know a brand is well-managed when even the legal documents align. Which supports why Jack Daniel's is the highest-ranking spirit bottle within Interbrand's Top 100 Best Global Brands.
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