In The Hard Thing About Hard Things, Ben Horowitz talks about how Amazon desks are all made of Home Depot doors. They do this as a constant reminder to employees--all employees--that Amazon doesn't want to spend money on things that doesn't directly help the customer have a great experience.
And now this happened:
Ad insights firm Advertising Benchmark Index (ABX) conducted an online poll in early to mid-November about their shopping intentions for the holidays at each of 10 major retailers and an assortment of "all others", Advertising Age reported.
ABX found Amazon took 21% of "Share of Wallet", narrowly taking it past the 20% allocated to Walmart, with Best Buy coming in third at 11%.
Asking about intentions is just that, an intention. But beating Walmart here is still notable. And it goes along with U.S. Black Friday results which were down nearly $1B for in-store sales, but up 14% online.
At the same time, Amazon's first store opened down the street from me. The store is a good size and all about books. Not huge. Kind of has a neighborhood bookstore sort of feel. The books are organized in a way that blends online and offline. Most popular on Amazon, best reviewed on Amazon, etc.
All of this effort is just surrounding optimal ways to do retail--online and offline.