Super Bowl time is always about the ads. But this weekend let's revisit one of the most epic halftime performances of all time--Prince. The edited commentary is wonderful throughout this updated video.
It's true what this year's editor of The Gunn Report said about ideas. It's why nearly any agency can have one hit.
But the real marks of agency team success are two fold: does success happen over time, and does success happen in one shop across multiple categories in one calendar year? If so, you're on it.
"Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up."
We know it as sh*t happens. But there's a scientific law that is a core component of the world's energy: the 2nd Law of Thermodynamics. It sounds big, but in actuality it's a very simple concept to share. And when asked which scientific term ought to be more widely known, this one was Steven Pinker's answer. It's the sand castle analogy that brings it home...
Of all these states, the ones that we find useful make up a tiny sliver of the possibilities, while the disorderly or useless states make up the vast majority. It follows that any perturbation of the system, whether it is a random jiggling of its parts or a whack from the outside, will, by the laws of probability, nudge the system toward disorder or uselessness. If you walk away from a sand castle, it won’t be there tomorrow, because as the wind, waves, seagulls, and small children push the grains of sand around, they’re more likely to arrange them into one of the vast number of configurations that don’t look like a castle than into the tiny few that do
More generally, an underappreciation of the Second Law lures people into seeing every unsolved social problem as a sign that their country is being driven off a cliff. It’s in the very nature of the universe that life has problems. But it’s better to figure out how to solve them—to apply information and energy to expand our refuge of beneficial order—than to start a conflagration.
So as agencies work on digital product delivery, as nationalism tries to perfect every problem, as we think about AI, VR and AR--as we move further into these places and spaces let us remember this law and how it's baked into our world from the core. It's probably impossible to design a truly perfect system.