Sometimes D&AD awards Black Pencils. It's the highest honor and some years no one wins any. But this year three brands did. Among the top three winners (Black Pencils plus more) are two efforts you know very well: Tide's Super Bowl ad and State Street Advisors' Fearless Girl. But also at the top, winning 8 pencils (!) was the Palau Pledge. You may not have heard of this one...
The Palau Pledge is an in-flight movie pointed at visitors coming to the island of Palau. It's a wonderfully told story that ends with requiring each visitor to the island to sign a pledge that they won't hurt Palau while they're visiting. Host/Havas in Australia is the agency.
It's a sweet tale and a great creative idea to begin the week. Hope you enjoy.
From John's Pinboard:
- Steve posted this ad in #greatcreative from Facebook showing just how bad it’s become down there. For a company to do this type of ad themselves, about themselves, says a lot about the seriousness of the subject matter.