At the beginning of every year I like to sit down and think about some general topics and questions that I'm personally curious about and want to understand better. Things to track and pursue in-depth exploration of in my own time in addition to all the other stuff I try to keep up on. If possible, I generally like the topics to tie to business in some way but in previous years I've had some that didn't. This year, five things are on my list...
Gen X: I'm a proud Gen Xer. The youngest of us is 30, the oldest is 47. We're now reaching an age where Xers will be making up the majority of leadership positions. And think of the span of development we've seen and will champion? From pre cable TV to interactive TV. From rotary dial phones to smartphones. From holograms in film to holograms in life. I love the unique balance that Gen X has. It's different than Boomers and Gen Y. I was reminded of this again last week while reading Decoded (terrific). So how does this unique position of Gen X affect our world and what do we do with this balance of experience?
The Mix of Mass Media and One-to-One: I still believe that the most successful marketing ideas are those that embrace some form of mass media promotion and some form of one-to-one engagement, all integrated together. Examples of success are everywhere. It works for big enterprise and small business. I'm continually fascinated by this: Who's doing it well and why does it work?
The Adaptive Web: I know that people report that they don't like that the web knows what they want. But what people say in surveys and what they really feel can be quite misleading. A tool that knows what we want is helpful. And finding ways to attract those who will truly find value in a product or service is good for everyone. How can this best work for consumers without being creepy, annoying and invasive?
Social Culture: Now that we're all on Facebook and participating and sharing in culture it begs the question, what is culture and how does it travel throughout the world? Why do some things trend and not others? How do we define culture--from those who create it to those who adapt it?
Us: I'm currently reading The Comfort of Things. It's about our stuff and what it means to us. Everything from family hand-me-downs that we display on our shelves to body tatoos and digital photos. It's lovely and interesting and has way more to do with anthropology than marketing. As we get more and more digital how do we make sure that we keep a healthy dose of analog?
Delicious makes exploring these questions easier to do. Sure glad they're not shutting down.