Of course this is a smart idea. Twenty five US markets will see these cars driving around this fall. CP+B has it really dialed on this brand. Feels sort of like the great Mini stuff back in the day when you just didn't know what was coming next.
SUCCESS FOR US WOULD BE EVERY CAR COMPANY AND AGENCY LOOKING AT OUR LAUNCH AND THINKING THAT THEY ARE DINOSAURS. -February 2001
Anyway, feels like a little bit of that, but with pizza.