Two years ago, 35 percent of Arby's customers were under the age of 35. Today, 50 percent are under the age of 35. That's significant when your brand is a QSR. "We're driving transactions, which in our industry is hard to come by, and I think we're just getting started," said their CMO.
Focus, is how you get to purpose. Which is a beautiful thing. That what we see with "We have the meats."
True in food advertising, and, really all brands.
Because it's also what helped Taylor Swift keep 1989 free of country. "Let's capitalize on both country and pop markets," the record execs said as they wanted to add some twang to some songs. "No, let’s not. Let’s choose a lane” Taylor said. And 1989 was a smash hit.
Understand that our present time is the furthest thing from banality. Reality as we know it is exploding with novelty every day. Not all of it’s good. It’s a strange and not entirely comfortable time to be alive. But I want you to feel the future as present in the room. I want you to understand, before you start the day here, that the invisible thing in the room is the felt presence of living in future time, not in the years behind us.
To be a futurist, in pursuit of improving reality, is not to have your face continually turned upstream, waiting for the future to come. To improve reality is to clearly see where you are, and then wonder how to make that better.
Act like you live in the Science Fiction Condition. Act like you can do magic and hold séances for the future and build a brightness control for the sky.
Act like you live in a place where you could walk into space if you wanted. Think big. And then make it better.
He's right about this. Nearly one billion users have tried Twitter and not stuck around. One billion. Lots of interest, hard to understand. These changes, or ones like them, could help turn the platform into a place of more global conversation and reaction. Which doesn't really exist today on a wide scale. Thanks Nick.
Often when the subject of influences is brought up, giants are named. The Beatles, the Brandos... But it was refreshing to be reminded of a different type of influence. The type where people can have a notable impact on the thing that they love without becoming a megastar and constantly gracing front pages.
Jett is more reserved, less certain, talking about her influence and legacy. "I have a tough time seeing it. I'd feel conceited: 'Hey, that's my footprint.' "
Dave Grohl can sum it up for her. He remembers standing with her and Foo Fighters guitarist Pat Smear at a European festival, watching Iggy Pop and the Stooges. "In that moment," Grohl says, "I understood this lineage" — Iggy's influence on Jett and the Runaways; her support of the L.A. punk scene that produced Smear's first group, the Germs, and Stooges bassist Mike Watt; and their effect, in turn, on Grohl's other band Nirvana. "None of that would have happened without Joan as a rung on the ladder."
"You gotta put the Runaways at the same level as the Ramones and the Sex Pistols," Smear maintains. "They were doing in L.A. what those guys were doing in New York and London: getting kids to join bands.
Beverly Hills, Calif., April 29, 2015 – Issued from Netflix headquarters. Delivered straight to all reporters.
We’d love to share some happy news based on the rhymes of Dr. Seuss. Green Eggs and Ham will become a show and you’re among the first to know.
In this richly animated production, a 13-episode introduction, standoffish inventor (Guy, by name) and Sam-I-Am of worldwide fame, embark on a cross-country trip that tests the limits of their friendship. As they learn to try new things, they find out what adventure brings. Of course they also get to eat that famous green and tasty treat!
Cindy Holland, VP of Original Content for Netflix threw her quote into the mix: “We think this will be a hit Green Eggs and Ham is a perfect fit for our growing slate of amazing stories available exclusively in all Netflix territories. You can stream it on a phone. You can stream it on your own. You can stream it on TV. You can stream it globally.”
A favorite course in college was Communication Law. It was interesting and, as it turns out, one of the most helpful classes I ever had. Not because I remember all the law stuff, but because my rough familiarity makes me really interested to understand contemporary applications of fair use and parody.
The social web has made this much more handy than I ever thought. We once had an entire campaign for Microsoft based on fair use, which is still one of my favorite collaborations.
All of this is why I enjoy the weekly emails from the Art Law Journal. They take what could be a bland topic and write about comm law in a cool way while choosing topics that aren't what you'd expect something called the Art Law Journal to write about.
Since I look this stuff up on a reoccurring basis, I thought it would be handy to capture the key points on parody and fair use in one place.
What Qualifies As A Parody/Protected By Fair Use?
1. To be a parody it must be obvious: the audience should not have to struggle to figure out what is being made fun of.
2. To be a parody the creator must take no more of the original than necessary to make the point. (So changing just the words in a chorus of a popular song, while leaving the rest of the song intact, is likely not fair use.)
3. The parody cannot pose a direct threat to the market for the original work. (Would people buy the parody instead of the original, cannibalizing sales of the original?)
Saturday Night Live is very familiar.
The Four Factor Test That The Courts Run To Evaluate Fair Usage
1. The purpose and character of the use: news reporting, educational usage, research and criticism/comment all fall here.
2. The nature of the copyrighted work: typically, choosing facts over fiction and published content over unpublished is more likely fair use.
3. The amount of the portion taken: small portions of material and parts that are not "the heart of the work" is more likely fair use.
4. The effect of the use upon the potential market: if the use has no significant effect on the original's market, it's more likely fair use.
It's upon us. I feel like there's a lot to keep an eye out for this year. The most first-time advertisers since 2000, less pre-viewing of spots online, and, what seems like, a really interesting range of brands.
I always hope for another "when I grow up." Probably won't happen, but I like to hope.