JOHN DRAKE is Chief Strategy Officer @ Drake Cooper


My scratch pad blog. Notes, things to come back to. Thoughts.


I've worked in advertising and brand planning my entire career. Agencies have included: Deutsch LA, WONGDOODY and Dailey & Associates. Brands have included: Nestlé, Disney, DIRECTV, SunAmerica, eCompanies, Mitsubishi Motors, Microsoft, Carl's Jr., Baskin-Robbins, Tillamook Cheese, UCLA, ICCU, The Resort at Pelican Hill, Boeing, CBH Homes, Newland Communities, and PATH. I was a guest on Brand Story where I talk about planning and strategy and some of that experience:

While I'm the same guy here as I am in the office, any ideas expressed here are my own, not those of Drake Cooper’s. But if you’d like to read those of Drake Cooper’s, please visit: