As I sometimes like to do, I was in the mood to post some greatness... Tonight, it's a batch of some of the lighter stuff. A bit more emotional, I suppose.
The question is: does heart-string emotion sell?
I'm not sure it generates immediate weekend sales, but it sure does help with boosting margins and building long-term success.
Business moves fast, and things constantly change. It's important to revisit and appreciate the good stuff from time to time... for no reason at all.
Leo Burnett and Disney
Butler, Shine, Stern and Converse
Arnold and Volkswagen
TBWA\Chiat\Day and Apple
Can we talk about... The Book of Gossage
Posted by: Ben Mack | November 19, 2007 at 05:40 PM
The "Crazy Ones" spot from TBWA\Chiat\Day for Apple is my all-time favorite.
Posted by: John T Volpert | November 28, 2007 at 12:44 PM