Be sure to keep an eye out for QR codes over the next few years here in the US as they should make mobile web use much more fun and engaging for all of us...
While a complete definition of QR codes can be found here and here they're basically a two-dimensional bar code designed to be decoded at high speed to deliver creative content directly to a cell phone. Just like a traditional bar code found on packaged goods, QR codes are individually created and can now be found on posters, print ads, inside of magazines, on clothing--basically anywhere, really.
When you see one, it works like this: If your camera cell phone has the correct reader capability, hold it up to a QR code and give it a scan. Once scanned, you will be sent to that QR code's home online to view on your phone. The result could by a message, a map to a retail location, more information on the product or even a prize of some kind. Pretty cool. The technology has roots in Japan where up to 40% of cell phone users have reportedly accessed bar codes on their mobile devices. There's also lots of QR code use throughout Europe, such as the below London street art mural by Banksy. (Found on Random | Culture.)
While QR codes may seem relatively new in the US, many types of companies throughout the world are currently using them. Some good examples can be read here.
The wise US marketer should start thinking about how this engaging technology can be used for their brands. While there are some hurdles to overcome here, such as QR code-capable phone distribution and marketer acceptance, we'll be seeing them in the US before we know it.
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