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I think that Starbucks strategy of rapid expansion has caught up with them. (Wal Mart is battling the same thing.) They have grown in number of locations so quickly and have also quickly become ubiquitous and "corporate" -in our country anyway - when they used to be hard to find and unique. I am not sure the smoothly idea will work, but they have been successful at cross merchandising all kinds of things, particularly music. At the core though coffee is the draw - not other beverages... Who knows, but I think Parker Posie's line in "Best of Show" nails it: "We met at Starbucks. Not at the same Starbucks but we saw each other at different Starbucks across the street from each other." Sooner or later you run out of corners...

that's a perfect quote for the situation! i once had a meeting in san francisco at a starbucks and there were 3 in the same few blocks, unbeknown to both of us. i went to location A, she went to location B and we were supposed to have our meeting at location C. took a few cell phone calls and walking outside to see exactly where both of us were to get it right.

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