Or, at least from last year as awarded by Cannes this past week. Not posting them all, just some personally selected highlights.
First, The Grand Prix for Film. Philips and Tribal DDB Amsterdam.
Seems like there were more videos and less ads taking home lions this year. (Haven't counted, it's just how it seems.)
One of the great things about videos versus "ads" is that you can use however much time you want. And when doing so, it's smart to showcase the product experience.
Best to watch "Carousel" twice.
Gold/Film
Fiat/Marcel, Paris
Hadn't seen this before Cannes. Engaging with a fantastic payoff.
Gold/Film
T-Mobile/Saatchi & Saatchi, London
Pretty much of all us have seen this... And then passed it around for others to see. Worth another viewing...
Gold/Film
MTV/JWT, New York
It's important to remember the target audience when reviewing this ad: young, first-time voters.
Silver/Film
Monster.com/BBDO, New York & Apple\TBWA\Chiat\Day, LA
Very happy to see these two take home silver lions. Some of favs of last year...
Silver/Film
Nokia/JWT, Beijing
The Titanium Grand Prix & Integrated Grand Prix went to Obama for America.
Many predicted this, and deservedly so. The cast study is pretty amazing to watch:
2 other Titaniums for Integration:
"The Great Schlep" by Droga5 and "Whopper Freak Out" From Crispin, Porter & Bogusky. I suppose in any other year these could have taken the Grand Prix in this category... But against the Obama effort, it's probably a bit like L.A. Confidential and Good Will Hunting in the year of Titanic.
Cyber Lions Grand Prix
Why So Serious?
Warner Bros./42 Entertainment, Pasadena
I continue to be stunned by this idea: particularly the massive effort to pull it off.
The Best Job In The World
Tourism Queensland/CumminsNitro, Brisbane
This is one of those ideas that the moment you hear about it you are impressed...regardless of whether you've seen the execution or not.
Gold/Cyber
Nintendo Wii/Goodby, Silverstein & Partners, San Francisco
The first time I saw this it was 6am and I thought I was going crazy.
Gold/Cyber
Duesseldorfer Tafel E.V./Ogilvy & Mather, Dusseldorf
A great site. It's fun to donate.
Gold/Cyber
Frito-Lay/Goodby, Silverstein & Partners, San Francisco
Be sure to visit when it's open.
Grand Prix/Print/Press
Wranger/Fred & Farid, Paris
Looking at Wrangler in a different way...
Grand Prix/Outdoor
TheZimbabwean Newspaper/TBWA\Hunt Lascaris, Johannesburg
Brilliant. This campaign took lots of courage. Case study really brings it to life.
Gold/Outdoor
Bayer, Alka Seltzer/CLM BBDO Boulogne-Billancourt
Stumbled on this campaign last year... glad to see it take home a lion.
Grand Prix/Design
Nike/McCann, Hong Kong
Grand Prix/Pubic Relations
Tourism Queensland/Cumminsnitro, Brisbane
This is the first year that Public Relations has been honored by Cannes. A great idea to kick it off...
Lots of other great work to see. Check it all out here...