Here's a well done Herman Miller ad found in Fast Company. It teaches. You learn something new about the company and something new for yourself. (Who knew bees could fight off wasps?)
Per Herman Miller's site (which I fully perused after seeing this ad), the company is about: live, learn, work and heal. The below execution embodies these words wholeheartedly without excessive chest-beating or ever mentioning a furniture product--which, of course, we already know is fantastic.