Many of us are inspired by great design. After all, there's so much interesting thinking and application to appreciate. But how can better design add more value throughout an entire organization?
If you find yourself asking this question on a re-occurring basis, you should read October's Fast Company as there's a fantastic article that profiles David Butler, Coke's VP of Global Design...
From Butler: "This is not a design story... I understand there are some people who would like to hear the words 'design-driven' come out of our CEO's mouth. Honestly, I don't care. We're leveraging design to drive innovation and to win at the point of sale, which is fundamental to our business."
The whole piece is a case study of bridging inspiring, global design with business success.
A great read to kick off the week...