When it all comes down to it, the best work is 1.) original and 2.) simple. This new Old Spice spot from Wieden+Kennedy embodies both in spades.
Deodorant ads can often be so scientific and serious... And I suppose that works for some guys. But at the heart of the category for the masses, it's about good smelling scents, isn't it? And then having a collection of them to choose from.
Funny. Go ahead, watch it twice.