"What if companies started doing what people do all the time, reuse perfectly good boxes?"
Columbia Sportswear just launched A Box Life which allows online shoppers to choose if they want to receive their purchases in a used box. By using QR codes shoppers can track where the package has traveled. The can also visit aboxlife.com and share pics and stories about their box's journey.
This is a great example of a company doing something interesting that's also bettering the planet... so naturally it's fun to write about, share and discuss.
Via Creativity.