There are over 85,000 apps just waiting to be downloaded from Apple's App Store. And a recent study by Flurry found that the most frequently used applications over the longest periods of time offered one of four things: news, reference, productivity, navigation.
An amazing example of standing out and offering value is what Zipcar has created. Such an application actually surpasses other experiences offered by the brand, which is a big thought to ponder prior to development of any application.
What Zipcar has created is truly amazing and is, most likely, a peek into what the future has in store for us all.