Last night during Letterman, Subaru occupied an entire commercial break using an infomercial. And why not? An infomercial is a tactic often entirely dismissed as an option because of the stigma attached to it. But done effectively they can really get into our minds... Quality brands just need to make sure to invest in both the idea and the production, like Subaru did.
It's also worth pointing out that once you visit OutbackDetergent.com you arrive at a site within a site. This is important because the visitor is still among the product and creative idea yet easily able to view the entire Subaru line. No need to jump out of the microsite and into the normal site for shopping. OutbackDetergent.com benefits the entire portfolio, not just the Outback.