When it comes to location-based stuff, Nike True City looks incredibly cool... Unique insight into six European cities, making the hidden visible through the knowledge and insight of local Nike Insiders. You can update content and suggestions as well. Selection options go from sport to art to music and there's a cool QR Code component to interact with. It launched yesterday and the agency behind it is AKQA. Will be cool to see how it takes and where it goes. (Love the mission of "making the hidden visible.") Found on Adverblog.