Copy: "I saw a photographer before photography was invented. I saw Rembrandt.
I saw his brush strokes shaping me. I saw the beginning of a new era. I
saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw
the world. I saw Brazil. I saw a museum flourish. I saw the dream of a
man become the biggest museum in Latin America. But, after seeing all
that, there’s one thing I haven’t seen yet: you. Come. I wish to see
you."
Copy: "I saw paint turn into Impressionism. I saw Renoir painting me. I saw
the disappointed banker who ordered me. I saw his disregard while
throwing me into a dusty room. I saw years go by. I saw Europe finally
acknowledge my value. I saw Brazil embrace me. I saw a new home. I saw
that same home turn into the country’s most visited museum. But, having
seen all that, there’s one thing I haven’t seen yet: you. Come. I wish
to see you."
Copy: "I saw the failure of a genius. I saw the final years of Vincent Van
Gogh. I saw Frenchmen underestimating me. I saw a master die in
poverty. I saw a remorseful Europe. I saw millionaires shouting my name
at auctions. I saw a new home. I saw adults teaching, I saw children
learn. I saw a young building become Brazil’s most visited museum. But,
having seen all this, there’s one thing I haven’t seen yet: you. Come.
I wish to see you."
Over the years there have been countless ads for art museums--but they often seem to miss something. Mostly after seeing such work I've been left with the feeling like the soul of art and the stirring of emotions didn't quite make it in for whatever reason.
But today the Sao Paulo Museum of Art (MASP) and DDB Brazil have created some wonderfulness. Makes you think... and the ad becomes the art. Just great. Made my morning.
Found on Ads of the World.