I just really like this idea this morning... Or, at least I think I will when the full campaign launches on April 12. The Rocket Project is a joint effort between Sony and Intel (agency is 180/LA) where 8 smart kids are turned into rocket scientists, launch a rocket working as a team, all in 30 days. Doing this from laptops is what's surprising. You'd think one would have to use a different type of computer. But as we see in the video "today's Sony Vaio notebook has more computing power than the first rocket to reach the moon." Now that's making something out of a product insight.