Lots of great stuff out there this week. Hard to narrow it down to just a few.
While I'm sure I missed a ton of great stuff, of the creative marketing ideas I did happen to find, the below are really worth spending extra time with...
HBO True Blood / Medialets & PHD / Mobile Trailer. Extremely clever use of product and technology... Hard to imagine not clicking through to experience the whole thing.
MINI / Butler, Shine, Stern / Porsche Challenge. Mini has challenged Porsche to a race that's slated for June 21st.
Adidas / Sid Lee / Star Wars Cantina. Pretty sure this is on everyone's list this week...
Universal Studios / David & Goliath USA / King Kong 3-D Attraction. When you live in LA for many years you see entertainments stunts often, but I can't ever recall one like this...
Ricoh / Solar-Powered Time Square Panel. Last year Ricoh set a goal of reducing its total CO2 emission by 30% by 2020 and then by 87% by 2050. This Times Square panel is a great example of publicly stating and then showing your commitment to the world.
SoBe / Firstborn / Reskin. To draw extra attention to their recent packaging reskin, SoBe invites its fans to reskin themselves on this site.
Skullcandy / Zach Ludlow, Art Director at Skullcandy / Imagine giving these headphones as a gift to someone and it comes in this packaging? The added excitement the recipient would feel. Perhaps that's the way companies who embrace amazing packaging look at their customers everyday.
Billboard Magazine / AlmapBBDO / Billboard Yourself. This interactive billboard allows you to make images of yourself made up of your favorite musicians which are then sent to a community Flickr site.
ESPN / Wieden+Kennedy and AM, Cape Town / FIFA World Cup Posters. 32 original posters that are inspired by artwork found throughout the Africa; one poster for each participating World Cup country.