A short list this week... Not sure why... However, the three ideas below are simply terrific and worth spending some extra time with. (In between what's happening over at Cannes, of course.)
Million Trees NYC (with eBay) / Desire Engstrom / Million Stories Get rid of the stuff you don't want anymore on eBay, attach a story to it, and half of the profits then go to grow a new tree. As you watch the video the idea is quite dynamic and just keeps on going...
Olympus / Mullen / "Amazing" You get the sense that something extra is going on as you're watching but you're not quite sure what until the end.
Unilever / SapientNitro / Share Happy Revealed this week at Cannes, "Share Happy" is reportedly the world's first smile-activated vending machine... perfect for, what else? Ice cream. And if your smile is big enough, your ice cream is free.