Four things particularly worth spending extra time with this week...
Old Spice/P&G and Wieden+Kennedy for the social media banter with @OldSpice. The agency created 186 videos in 48 hours where the Old Spice Guy directly responds to @mrskutcher, @Alyssa_Milano and more. Read Write Web had a great post about the goings on including how the agency worked directly with social media strategists during production. Lots of mainstream media coverage too.
Here's Demi's video...
And I particularly dig the shameless cross-promo:
On a totally different emotional note, Ogilvy/Johannesburg really makes you think in this execution about...
This is simply brilliant... if you're selling Molecular Biology, why not create the smallest brochure in the world? This idea from Uncle Grey for Denmark's Aarhus University helped increase applications by 67%.
Love this superbly-produced gem from Cutwater and Ubisoft. And that song ("Down in Mexico" by The Coasters) will pleasantly stay with you all day...
For other great creative marketing ideas worth noting feel free to check here.