Well this week you have to be sure to check out several things when you have a moment...
First is Battle of the Cheetos from Frito-Lay and GS&P. It's fun and those familiar with web production should be impressed by the production. There's a pretty cool integration into Facebook, if you're so inclined, and despite all that's going on the site remains all about the product. And that music will stay with you all day.
Dixons and M&C Saatchi/London won some accolades at Cannes for this campaign. But I hadn't seen it until this week. So here it is. Amazing how something can feel so 1965 but at the same time be so relevant for 2010.
Here's another great ad from Pacific Blue Cross and DDB/Canada. I just love terrific print... the simple, "made you look and think," instantaneous presentation.
"Life in a Day" is an excellent idea from Google. To visualize one day's worth of activity, on July 24th, everyone is invited to submit imagery that will be cut together into one big creative piece. Ridley Scott (director of Gladiator, Thelma & Louise and many more) is producing.
Here's an extremely clever way to target singles by Neu.de, an online dating site: place single socks at the laundromat.
Another innovative guerrilla idea. This one, from Vampire Diaries and Coleso BBDO, can be found at gyms, offices and other public places in New Zealand.
And here's another one from the same agency for Alzheimer New Zealand:
Levi's 'Go Forth' campaign is terrific. The latest effort from W+K focuses on the workers of Braddock, PA, an area that's struggled recently. The work combines toughness with social good. Check out the brand's Facebook page for more.
Okay, so I confess... I don't love this ad from Rockford, but I do love the line: "The world you dream of is not much different from the world you have."
Marcus Thomas is a fellow MAGNET Global partner with Drake Cooper. They do great work over there as this idea for Black Flag showcases.
Amanda alerted me to this great idea by Chipotle. Check out the progress here.
Finally, it's hard to follow up something that won the Grand Prix at Cannes. But this is a mighty fine sequel from P&G and W+K. Swan dive!