This is cool. And because I'm both a Laker fan and a Nike fan it's extra cool. Nike worked with director Robert Rodriguez to create a film called 'The Black Mamba' starring Kobe Bryant. Check out the trailer. To encourage idea spreading The Black Mamba website is programmed to transform the image of Kobe into a black mamba (his nickname) when tweet volume hits 600 per hour. (Note my orange circle.) And when the site is in its black mamba state one can get exclusive Kobe content and enter to win Kobe VI sneakers.
I've been casually glancing and tweet volume has been hovering around 300 so I don't know what the black mamba looks like yet. But hopefully soon. Cool idea, R/GA. The film premieres on Nike's Facebook page during NBA All Star Weekend.