Indeed, a grandiose title for a post on Campaign Planning. Actually, it's the name of Esquire's annual January issue. And in all of publishing it's one of my most looked forward to events... Simple statements about living and learning from people we've tracked through culture for some time.
This year they have some gems from a group they call, "The Originals" such as Robert DeNiro, Dr. Ruth, and Samuel L. Jackson. Below are some favorites from this year. And here are some favorites from the past.
I had three rules for my players: No profanity. Don't criticize a teammate. Never be late. -John Wooden
A friend is somebody who would say the same things to your face that they would say if you're not in the room. -Aaron Sorkin
I'd rather have to put my teeth in a jar at the end of the day than Twitter. -Mary-Louise Parker
Those who say don't know. Those who know don't say. That holds up over time. -Robert DeNiro
Never be the first to arrive at a party or the last to go home, and never, ever be both. -David Brown, producer
Whatever designs nature, whatever makes it work when you observe it closely, that's good enough for me. -Robert Redford
If you haven't got a hernia yet, you ain't pulling your share. -George Steinbrenner
Gorbachev was always very pleasant. I was the first one to have any contact with him, because I went over as vice president when he took office. And so I told Reagan that we've got a different guy here, a different leader. He's easy to work with, good sense of humor. Could be tough, he could get angry, but I liked working with him. I give him credit for how the world is today. -George H.W. Bush
It's much worse to read criticism about your son than yourself. -George H.W. Bush
Testosterone levels are highest in the morning. -Dr. Ruth
When you dance the tango fast, you have to think slow. -Robert Duvall
I used to go to bed thinking, Why did one person like it but the other person didn't? One thought it was too much and the other thought it was not enough. It took me fifteen years to understand. Every person is a world. It's better not to ask. Otherwise you're going to end up a psychoanalyst. -Ferran Adria, chef
I have a rule in research: The third time you hear something it's generally true. -James L. Brooks
Laugh every day. There are days when my laughs are pretty hallow. Dust comes out of your mouth and your bones make a funny sound. But I'm laughing. -James L. Brooks
A good script is one that doesn't let you go, "I get it!" on page 5. -Ted Danson
I never asked for anything except a purple light saber. George said, "Well, light sabers are either red or green." I said, "Yeah, but I would like a purple one." -Samuel L. Jackson
We have Monet Day in the house. We buy a bunch of flowers from the deli, float them in the bathtub, and then paint them. We've also done Dali Day. We put on mustaches and burn paper clocks. I haven't figured out how to do Van Gogh Day. -Mary-Louise Parker
The biggest waste of brainpower is to want to change something that is unchangeable. -Albert Brooks
In the end, winning is sleeping better. -Jodie Foster