It's always a little treat to discover good one-off marketing pieces when you're not looking. Like this one from 76. The children's guide to splattered bugs. ROI on this? Perhaps not much. But if your purpose is "being on the driver's side," like 76 has been for awhile now, having something like this to engage the kids while you stand there and pump 15 gallons is a great, low cost re-enforcement of purpose.