Campaign Planning doesn't proclaim to be any sort of creative authority. But it is fun to rank and weigh the industry you're passionate about.
ACME Ad Studio (the creative showcase version of this site) has been posting great work on Tumblr from around the world almost daily since January so it was wonderful to look back at all of it.
Below are the ads that re-stood out again. Smart, well produced, strategically insightful. Enjoy.
Nike Jams Count // The editing is incredible with a terrific tie to keeping track of workouts--whatever they may be--with FuelBand.
TNT Push To Add Drama // Part flash mob, part something else. Filmed in Belgium this was the highest viewed video on YouTube in April (not including music videos).
Stove Top Stuffing Meatloaf Pilgrim // When was the last time a Stove Top Stuffing ad caught your attention?
RAM Tommy and the Ram // Some people don't like this spot, but I sure do. So Friday Night Lights.
VW Crash Course to Shine // NikkiTutorials has over 176k subscribers on YouTube. Stay with this video until 0:47.
Ken's The Best Salad Dressing // Proof that great creative doesn't have to be elaborate and smart media can be 15 seconds.
LG Smart Thief // The video has no sound as it sells the world's slimmest TV. (I like the word "slimmest." I hope the brief said "slimmest" versus "thinnest"--it takes it to whole new area.)
VW The Bark Side Teaser // The only thing that trends as much as kids? Dogs. The perfect follow up to "The Force".
Prudential Day One // The most real and enviable retirement campaign I've ever seen.
NSPCC The $#*! Kids Say // Don't wait until you're certain.
Rolling Rock Uncomplicate // With nearly 400 likes and RTs on ACME Ad Studio (the most of any this year) this seemed to strike a welcomed chord with folks...
Mercedes Invisible Car // Fantastic technology but not just for tech sake--there's a point to the technological trick for selling F-Cell hydrogen technology.
The Guardian Three Little Pigs // For open journalism and we'll probably see it again at Cannes.