John Drake

Perspective On Awards

In 1995 Pulp Fiction and The Shawshank Remption received a total of 14 Oscar nominations between them. Only one nomination turned into an Academy Award. Sounds a bit crazy, until you learn that 1995 was also the year of Forrest Gump.

Three years later Good Will Hunting and L.A. Confidential faced the same challenge. Sharing 18 nominations between them, they took home very few Oscars for that was the year of Titanic. 

I thought about that after reading up on all the musicians who have never won a Grammy, a list that includes Led Zepplin, Queen and Jimi Hendrix.

Awards are awesome.

But sometimes great work doesn't win.

When the next round of marketing and creative awards come around I don't know if JC Penney will win anything for "Yours Truly." It sure would be nice if they did.

How Can I Come Away From Your Show Feeling Differently?

Penn Jillette, of the act Penn and Teller, has said about Las Vegas acts, “I don’t care how many tricks you can do, how can I come away from the show feeling differently?”

The Super Bowl is the biggest stage. If a brand wants to expand the way people think about them they must make it worthy of that limelight, and believable. Chrysler did it last year. They did it again this year, but this time with Dodge.

Some other advertisers spent their $3.8 million well, too.