Penn Jillette, of the act Penn and Teller, has said
about Las Vegas acts, “I don’t care how many tricks you can do, how can
I come away from the show feeling differently?”
The Super Bowl is the biggest stage. If a brand wants to expand the way people think about them they must make it worthy of that limelight, and believable. Chrysler did it last year. They did it again this year, but this time with Dodge.
Some other advertisers spent their $3.8 million well, too.