There are some key reasons to advertise on the Super Bowl. So that’s the first filter: does the media choice make some sense? I don’t think it does for things like toenail fungus treatment.
Then you kind of have to figure in the expectations. This is the grandest ad stage in the world. Is your ad good enough? WeatherTech?
Every year people say the ads are bad. That’s not true. Every year the expectations are extraordinary so everything seems to not level up.
But I loved Weight Watchers this year. Here’s the extended :60.
And I was just thinking the other day that there was no Liam Neeson movie to kick off the year like we've become used to. Seems he saved it for a great Super Bowl ad for Clash of Clans.
My favorite idea of 2014 was #LikeAGirl so I loved seeing it air during the game. Here's the original.
I think Mexico Avocados nailed it. Here’s the slightly funnier extended version.
And then I’d round stuff out with Carnival… With all the recent bad cruise news going straight to a love of the ocean was cool. Because it’s true. But if I put Carnival on here then I have to put Jeep on here, too. Because the ads are very similar—and Jeep was good.
And a special mention to McDonald's. Taking I’m Lovin’ It to this level was terrific. But even better than their ad was their Twitter presence throughout the game.