The always good Kottke has posted Disney's Corporate Strategy chart from 1957.
Recent Disney c-level folks have continued to expanded on this idea:
"Everything we do is about brands and franchises. Ten years ago we were more like other media companies, more broad-based, big movie slate, 20 something pictures, some franchise, some not franchise. If you look at our slate strategy now, our television strategy, almost every aspect of the company, we are oriented around brands and franchises."