Two years ago, 35 percent of Arby's customers were under the age of 35. Today, 50 percent are under the age of 35. That's significant when your brand is a QSR. "We're driving transactions, which in our industry is hard to come by, and I think we're just getting started," said their CMO.
Focus, is how you get to purpose. Which is a beautiful thing. That what we see with "We have the meats."
True in food advertising, and, really all brands.
Because it's also what helped Taylor Swift keep 1989 free of country. "Let's capitalize on both country and pop markets," the record execs said as they wanted to add some twang to some songs. "No, let’s not. Let’s choose a lane” Taylor said. And 1989 was a smash hit.