The Center for Food Integrity published research in December 2015 that uncovered a “significant bias against size.” According to its CEO, Charlie Arnot, “People believe that big is bad. There’s an inverse relationship between the size of an organization and the perception of shared values. Our qualitative and quantitative research shows that the larger the organization / company / farm, consumers are more likely to believe that it will put profit ahead of principle—that it will put its own interests above consumer interests every time.”