Hiut denim tells a wonderful story through their Instagram channel. Each photo doing its job. Each photo displaying itself beautifully.
It's a commitment by the brand and it's worth noting that their channel only has 6,000 followers. Which is s strong number, of course. But versus other channels it could buy 6,000 isn't a lot of people. But it will grow. And the brand uses these photos in other places too. The commitment to doing things well, even if the channel isn't huge yet is a thing of beauty.