Reviewing some numbers today and global ad spending rose 5.2% in 2016. Looking ahead, spending is forecast to grow in 2017 but not at the same rate as last year. WARC anticipates a growth rate of 3.6%. (No Olympics or U.S. Presidential election.)
In the U.S., the ad spending growth rate was 5.8% which was the highest rate of growth since 2010. It's always amazing to be reminded that ad spending in the U.S. represents around one third of global ad spending--we spend around $180B advertising to ourselves.
There are no surprises in the breakdown of spending forecasts by medium this year...