When I started doing planning this was one of the first principles I found and used. I still call back to it... The balance of doing the basics well and then finding something remarkable to add to it is a helpful base to try to work from. Like combining John Wooden and Led Zeppelin.
I was putting together a bunch of important philosophies and I was pleased that this was still with me. The Art of War has lots of amazing thoughts. But this one is the bit that really connected with me for business. I've covered lots of miles with it.