The Gunn Report is out with the top-awarded agencies in the world. No surprise that adam&eveDDB tops the list.
It's true what this year's editor of The Gunn Report said about ideas. It's why nearly any agency can have one hit.
But the real marks of agency team success are two fold: does success happen over time, and does success happen in one shop across multiple categories in one calendar year? If so, you're on it.
"Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up."