Hi everyone. Hope you had a great weekend.
Wonderful seeing one room full of DC friends, clients, and all of us. For an agency to make it 40 years is no small feat. For example...
Ally & Gargano lasted 27 years.
Ammirati and Puris went 26 years.
Wells Rich Greene had about 25 years.
Cliff Freeman went 22 years.
Modernista! got 10 years.
Marstellar had 28 years.
And so on.
Who else started the same year we did? Ally & Gargano lasted 27 years.
Ammirati and Puris went 26 years.
Wells Rich Greene had about 25 years.
Cliff Freeman went 22 years.
Modernista! got 10 years.
Marstellar had 28 years.
And so on.
Adweek launched its first issue in 1978.
Dentsu, the worldwide holding company based in Tokyo, formed that year.
AMV and R/GA both started in 1977, but they probably really got going the following year so let's put them with us, too.
The Home Depot opened their first store in 1978 and Boise's own Cobby's served its first meal that year.
Not many can say they’ve been ‘delivering great since '78’... Dentsu, the worldwide holding company based in Tokyo, formed that year.
AMV and R/GA both started in 1977, but they probably really got going the following year so let's put them with us, too.
The Home Depot opened their first store in 1978 and Boise's own Cobby's served its first meal that year.
Brands are grown by many people lending their special talents to it. So cheers to everyone at DC because it takes a cool bunch of rock stars for something to reach such a milestone.
- “Flint Is A Place” is an amazing collection of work. It’s a great example for illustrating how all of the possible channels out there create so many choices to tell the best story. You feel that with this work.
- Furthering the point, National Geographic puts different content bits together brilliantly in this sad tale of plastic in our oceans with a staggering view of an island in the pacific that simply collects trash.
- Adweek has a nice piece supporting the power of long-form online video with examples from Rag & Bone, Apple and more.
- Reversing this and going for less is more, Carlsberg has redesigned some packaging in what they described as “visual simplicity.”
- Movie fans will love this piece about why filmmakers chose LA as their new home in the early 1900s.
- Shifting to the smaller screen, TV predictions are out for the fall season. Short take: watch for the reboots to do well—Magnum P.I and Murphy Brown.
- Did you know classical music might reduce crime?
- Switching to the future of finance, Apple joins up with Goldman Sachs to create a new credit card while Amex talks about the power of their brand purpose with the physical card meaning very little.
- And finally, the challenges of AR for marketers? The ability to reach large audiences at scale, per eMarketer. Which, of course, is the same challenge most new channels have as they grow.